70,000 Makeup Swatches

70,000 Makeup Swatches

The Woman Behind 70,000 Makeup Swatches

Christine Mielke looks so familiar? Just Google your favorite lipstick and you're bound to see a swatch from Temptalia, one of the most prolific and long-running beauty blogs on the internet.

the blog now receives 850,000 unique visitors a month and serves as a resource for beauty enthusiasts looking to find dupes, get the right foundation shade, or decide whether the latest launch is worth their coins. Temptalia has come a long way from its humble beginnings.

“It started just really as a repository for makeup looks and my initial thoughts and impressions on the products I was buying at the time,” says Mielke of Temptalia’s early days. Then a student at UC Irvine, the MAC counter had an irresistible pull on Mielke, who hadn’t been allowed to wear makeup as a kid growing up in California.


It was the dream! The only [brand] you write about knows that you exist and takes you seriously. So I just started to take it more seriously ... and branched out into other brands,” Mielke says.

The future of beauty is bright, and Mielke has no question about her place in it. “It's really just about staying the course that has treated me right,” she says. As beauty bloggers have taken a backseat to influencers, she feels compelled to “stay here, be the voice, use the written word and continue to be a resource for people. I want to show that you can be successful and still do it with the best intentions.”
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