what makeup brands are cruelty free?



There are many makeup brands that are considered to be cruelty-free, meaning they do not test their products on animals. These companies may use alternative testing methods such as in vitro (test-tube) methods and computer modeling, or they may rely on safety data from existing ingredients to ensure that their products are safe for human use.

Some examples of cruelty-free makeup brands include:

  • Cover FX
  • e.l.f. Cosmetics
  • Hourglass
  • Kat Von D Beauty
  • Milani
  • Tarte Cosmetics
  • The Body Shop
  • Too Faced
  • Urban Decay
  • Wet n Wild

It's important to note that just because a company is cruelty-free, it doesn't mean all its products are vegan, meaning that it does not contain any animal-derived ingredients.


Consumers can research the animal testing policies of different makeup brands and look for certifications from organizations such as PETA and Leaping Bunny, that promote cruelty-free products. You can also check ingredients of the product and avoid known harmful chemicals like parabens, phthalates and formaldehyde. It's always best to check on the company website or reach out to them directly to get the most accurate information about their animal testing policies.

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