"MAC VIVA GLAM: Making a Difference One Lipstick at a Time"
In 1994, MAC launched the VIVA GLAM campaign, which revolutionized the beauty industry's philanthropic efforts. The VIVA GLAM lipsticks were created to raise funds for HIV/AIDS awareness and research. Every cent from the selling price of VIVA GLAM lipsticks goes directly to helping people affected by HIV/AIDS. Over the years, numerous celebrities, including Lady Gaga, Rihanna, and Ariana Grande, have collaborated with MAC for the VIVA GLAM initiative, contributing to significant contributions to this noble cause.
